Customers Value RelationshipsIn today’s marketing world, we are finding customers value relationships. Although always important, the personal touch seems to have more impact today, perhaps because so much of our lives involve impersonal activities, like dealing with phone trees, online automated shopping, and voice mail. Prospects want to do business with people they like. Internet [...]
Social media and Web 2.0 has turned all of humanity into semi-celebrities. Once built as an information portal, the Internet has now turned into a meet, greet, and elbow rubbing arena. It’s social networking galore. The Internet has become more interactive thus allowing users more power to do at will, whether it be introductions, add [...]
We have heard for decades how Washington will make Social Security live up to its name as a permanent tool for wealth building for Americans as they approach their golden years. Are such promises realistic, when you consider wealth building for your retirement? With all its good intentions, it seems that the Social Security system [...]
Consumer content creation is the big deal online these days. There are at least 30 million blogs online, podcasts galore, as well as nearly 100 million photos available via Flickr. All sorts of new web tools have been developed to enable this new social media, as it is being called.Stowe Boyd, an authority on collaborative [...]
